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Flesch Reading Ease

How to Optimize Your Content for Web Flesch Reading Ease

In today’s digital landscape, content remains king. But, not just any content. The web demands that our content be easily digestible and accessible to readers from all backgrounds. One way to measure this accessibility is through the Flesch Reading Ease (FRE) score. As you navigate the world of SEO and content creation, understanding and optimizing for this score can make all the difference.

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Flesch Reading Ease

What is the Flesch Reading Ease Score?

The Flesch Reading Ease Score is a readability test designed to indicate comprehension difficulty when reading a passage of contemporary English. It uses sentence length and word length to calculate a score usually ranging between 0-100, where higher scores indicate easier readability.

Why is the Flesch Reading Ease Score Important for SEO?

When your content is easily understood, readers are more likely to stay on your page, leading to a lower bounce rate. Search engines like Google value content that keeps users engaged, making the FRE score an indirect yet important factor for SEO.

Types of Readability Scores:

  1. Flesch Reading Ease: As we’ve discussed, this score ranges from 0-100. Texts with a score between 70-80 are considered ideal for most readers.
  2. Flesch-Kincaid Grade Level: Rather than a 0-100 score, this test provides a U.S. school grade level, making it easier for content creators to target a specific audience age group.
  3. Gunning Fog Score: This score estimates the years of formal education a person needs to understand a text on the first reading. Lower scores are better.
  4. SMOG Index: Designed to measure texts with 30+ sentences, this score also relates to years of education required.

How to Optimize for Flesch Reading Ease:

  1. Use Shorter Sentences: Aim for an average of 15-20 words per sentence.
  2. Use Simple Words: Avoid jargon and use plain English wherever possible.
  3. Use Active Voice: Passive voice can complicate sentences. Active voice is direct and easier to understand.
  4. Break Up Content: Use headings, bullet points, and images to break up large chunks of text.
  5. Test and Refine: Tools like Yoast SEO can help you calculate your FRE score. Keep refining until you reach your desired score.
Flesch Reading Ease

How to Optimize Your Content for Web Flesch Reading Ease

The Long-Tail Keyword Advantage:

Long-tail keywords are longer, more specific keyword phrases that visitors are more likely to use when they’re closer to making a purchase or when they’re using voice search. They’re invaluable for SEO for several reasons:

  1. Less Competition: It’s easier to rank for “blue suede shoes for wedding” than just “shoes”.
  2. Higher Conversion: These searchers are more specific about what they’re looking for, leading to better quality traffic.
  3. Voice Search Friendly: As voice search becomes prevalent, natural-sounding phrases (like long-tail keywords) are on the rise.

Frequently Asked Questions (FAQ)

Q: What is the ideal FRE score for web content?

A: Ideally, web content should aim for a score between 60-70. This ensures readability for the average reader.

Q: Can I use both short and long-tail keywords in my content?

A: Absolutely! While long-tail keywords cater to specific search queries, having a mix ensures you’re visible across various search types.

Q: How often should I check my content's FRE score?

A: If you’re just starting, test after each major edit. As you become more accustomed to writing easily readable content, you can check less frequently.


Optimizing your content for Flesch Reading Ease isn’t just about hitting a number. It’s about ensuring your content is accessible and valuable to your readers. Embracing the principles of FRE and combining it with savvy keyword strategies like using long-tail keywords ensures that your content will not only be reader-friendly but also SEO-optimized.

Remember, in the digital world, it’s not just about being seen. It’s about being understood.

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